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Posts Tagged ‘Workhouse PR’

Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: C&W, Workhouse, 20th Century Fox, and More

Cohn & Wolfe has announced three executive changes. Brooke Hovey was promoted to EVP of the digital practice in the Americas, a new position. She’ll be responsible for accounts across North America and Latin America based out of Austin, TX. She was previously MD of that office and SVP of the practice. Also in the digital area, the firm has hired Brad McCormick as EVP, MD of the Austin office and senior digital strategist. He was previously EVP and global digital director at Porter Novelli. And Katy Kelley has been named VP of global marketing and communications responsible for promoting C&W’s reputation in the digital arena. She was most recently VP of corp comms at Ruder Finn. According to the executive announcement release, the firm’s digital business has experienced a “double-digit growth” in the past 20 months.

Workhouse PR has added actor Matthew Modine to its roster of clients. As AOR, the firm will work on publicity for Modine, his projects, and charitable causes. Modine is known for his roles in Full Metal Jacket, And the Band Played On, and a number of theater and directorial roles.

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