Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.
Posts Tagged ‘Workhouse PR’
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Cohn & Wolfe has announced three executive changes. Brooke Hovey was promoted to EVP of the digital practice in the Americas, a new position. She’ll be responsible for accounts across North America and Latin America based out of Austin, TX. She was previously MD of that office and SVP of the practice. Also in the digital area, the firm has hired Brad McCormick as EVP, MD of the Austin office and senior digital strategist. He was previously EVP and global digital director at Porter Novelli. And Katy Kelley has been named VP of global marketing and communications responsible for promoting C&W’s reputation in the digital arena. She was most recently VP of corp comms at Ruder Finn. According to the executive announcement release, the firm’s digital business has experienced a “double-digit growth” in the past 20 months.
Workhouse PR has added actor Matthew Modine to its roster of clients. As AOR, the firm will work on publicity for Modine, his projects, and charitable causes. Modine is known for his roles in Full Metal Jacket, And the Band Played On, and a number of theater and directorial roles.