WPP‘s Millward Brown has released its seventh annual BrandZ Top 100 Most Valuable Global Brands Study and, shocking to no one, Apple tops the list. The brand is now valued at $182.9 billion. IBM has moved into the number two spot, ahead of Google. And McDonald’s is at number four, the only non-tech company to break the top five. (Facebook entered the top 20 at number 19, just below Amazon.)
Interestingly, Marlboro is at number seven, rising from number eight last year. It beat out AT&T and Verizon to round out the top 10. The total value of the top 100 is $2.4 trillion.