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Posts Tagged ‘Wrangler’

Wrangler Crowdsources Its Next Big Jean

Wrangler is now accepting submissions for design ideas for the denim brand’s next limited edition line of jeans. Next Blue by Wrangler wants video clips from consumers by March 29.

Wrangler execs will choose five finalists, who will travel to Wrangler’s North Carolina HQ to work with marketing pros, designers, and others to create the jeans, which will then be put to a public vote for one week beginning April 19. The winner will be announced on April 26 and will receive $5,000.

Jeans, particularly for women, are an individual preference, which is why there are so many different cuts even within a brand’s line. So, this sounds like a difficult thing to crowdsource, but we’ll see. One of the submissions — from an advertising designer — attached above.

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Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more

David Bolger has joined Burson-Marsteller as MD of the firm’s U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of Executive Briefing, a consulting firm specializing in strategic comms, crisis management, media relations, and public policy communications counsel for U.S. and E.U. organizations.

Ame Wadler has joined Zeno Group as MD of health, strategic planning based in the New York office. She will focus on expanding the firm’s health practice, which has a list of clients including AstraZeneca and Symbicort. Previously, she was EVP and chief management officer at MWW Group. Read more