Last week we wrote a couple of posts about brands creating cool promotional campaigns with Twitter‘s Vine app. Yet, when we wrote about the (excellent) clips from brands like GE or Clorox GreenWorks, we hadn’t yet encountered the work of Yell Design‘s Matt Willis. His profile consists of stop-motion pieces that use food to achieve some incredible visuals–and it is leaps and bounds ahead of almost anything else we’ve seen on Vine.

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