Today our sister site AllFacebook brings us this story of very quick and (relatively) effective social media damage control on behalf of fashion giant DKNY.
In summary: Brandon Stanton is a New York-based photographer who runs the excellent Humans of New York page, where he posts his slice-of-life images of everyday New Yorkers and their fascinating outfits to more than half a million followers. Perfect content for an NY-centric fashion brand, no? DKNY agreed and approached Stanton with a promo opportunity, offering him $15,000 for 300 photos to use in store windows at locations “around the world.”
While interested, Stanton didn’t think the pay was enough and asked for more. DKNY declined but apparently decided to go through with its plan anyway–a fan sent him the featured photo of a window display at a DKNY outlet in Bangkok complete with dozens of his images, used “without [his] knowledge, and without compensation.”
Eww. Bad move.