We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.
Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.
The question: is this a meaningless stunt or an earnest attempt to address underlying issues?
This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”