Does your company prohibit you from accessing Facebook, Twitter and/or YouTube at work? Quite a few do, citing the ability of cute animal videos and status updates to distract employees from the work at hand. But according to the biggest story making the rounds this morning, their concerns may be misplaced. In fact, the study in question suggests that a company’s most “connected” employees may be its most productive!
Don’t get too excited yet — the research, conducted by data analytics firm Evolv, involved approximately 40,000 call center employees whose responsibilities range from sales to customer service, so it didn’t cover the whole business spectrum. But here’s the interesting thing: the employees who counted themselves as members of more than five social networks were also the most valuable! They had, on average, better close ratios for sales and more efficient customer service records based on time per call.