How social is your CEO?
Weber Shandwick‘s recently released follow-up to its 2010 study “Socializing Your CEO: From (Un)social to Social” doesn’t contain many earth-shattering revelations or statistics that will inspire double takes. But its findings do provide evidence of a shift toward sociability among CEOs across the business spectrum that will only increase over the next few years.
Also: In the future, many of these executives will spend more time working with internal communications teams or third-party PR firms to maximize the impact of their social activities.
Some key conclusions:
- 66% of consumers say their perceptions of CEOs affect their impressions of companies and the products these companies sell.
- Overall usage of social networks among the CEOs of the world’s largest companies barely changed from 2010-12, going from 16% to 18%, but…
- “Sociability” stats exploded: In 2010, only 38% of CEOs could be described as “social”. In 2012 that number was 66%.
What does this mean? We recently spoke to Leslie Gaines-Ross, chief reputational strategist at Weber Shandwick, to find out.