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Posts Tagged ‘Zagat’

TripAdvisor’s Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering

Jetsetter Image FinalCatchy hashtags aren’t new to Aaron Clossey, social media manager at Jetsetter, the travel arm of Gilt Groupe that TripAdvisor acquired last year. After all, his personal twitter handle is #clossboss. So when he needed an evergreen hashtag for brand users to rally around, he used the simple yet action-oriented #jetsettering. Members of the site have responded in force with tweets and photos of activities ranging from snorkeling to canal rides in Venice.

Clossey presented recently at BDI/Business Development Institute’s Food, Beverage and Hospitality Social Media Marketing Summit in New York about Jetsetter’s efforts to harness visual social media content. The brand’s initiatives have involved contests, partnerships and influencers, all in keeping with its whimsical, irreverent persona.

While Jetsetter got its start with exclusive flash sales in the luxury travel segment for its invitation-only upscale subscriber members, the brand has evolved since then. “We’re a lifestyle brand, not just an OTA”, [online travel agent] Clossey said. Now Jetsetter also does personal travel planning, for trips like honeymoons. In addition, the brand offers a trove of content on its site that’s accessible to more than its current 20 million members.

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PRNewser Poll Results: Half Think The Google/Zagat Press Release Alternatives Were ‘Great’

The results are in and 50.6 percent of respondents to our PRNewser Poll think that creative alternatives that Google and Zagat used to announce their acquisition news were “great.” We saw lots of people giving the creative “review” and haiku tweet the thumbs up and otherwise endorsing it on Twitter.

But interestingly, nearly 38 percent were simply neutral about the alterna-releases. For all the never-ending calls for the end of the press release, it looks like many people still like a well-written release that gets to the heart of the news at hand, including journalists. An overwhelming number of them said in a survey this summer that they appreciate a “targeted” release, and we offered a few tips to achieve that here.

A little creativity goes a long way to driving attention and media hits when making a big announcement. But even as people continue to rail against them and offer ways to improve them (don’t get so “excited”), press releases aren’t going anywhere just yet.

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PRNewser Poll: What Do You Think of The Google/Zagat Press Release Alternatives?

Google made headlines last week when it announced it was acquiring restaurant guide Zagat.

Rather than go the traditional press release route, both companies decided to have a little fun with the announcement: Zagat wrote a Zagat-style review of the news (with lots of quotation marks) and Google’s Marissa Mayer said she wrote a Twitter haiku with the news after her press release was called “boring.”

The debate over the death of the press release rages on even as the physical form and various uses of it continue to change. The New York Times says the most creative alternatives are coming from tech companies, but clever announcement-making is something that lots of companies are using in order to grab some attention in an attention-deficient world.

Click through for today’s poll, which takes a closer look at these two methods from Google and Zagat. Polls are open until Friday at noon so be sure to vote.

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