Edelman’s Zeno Group has signed with Tylenol. Parent company Johnson & Johnson wants to counter a “series of recalls and manufacturing issues” as well as the lawsuits filed in the wake of reports tying Tylenol overdoses to liver failure.
A company spokesman issued a statement to AdAge but did not connect the decision to hire Zeno to the recent string of bad publicity…
New York’s Child’s Play Communications, which specializes in moms, added web publisher Bundoo to its client roster. The site features tips, tools and Q&As aimed at new and expectant parents, because that stuff never gets easy.