PRNewser joined Shani Petroff, author of the young adult series, Bedeviled, and GalleyCat editor Jason Boog on today’s Morning Media Menu podcast. Petroff’s four-book series asks a simple question: What if you were a teenager, and your father was the Devil?
Petfroff explained how she broke into the young adult publishing market, how she uses social media to promote her titles, and her working relationship with the PR team at her publisher, Penguin Group.
Also discussed were some of the day’s biggest media headlines, including Twitter’s $100 million fundraising blitz and mobile phone app experiments at Men’s Health.
- Q&A: What's the Best Way to Respond to Bad Reviews?
- What You Need to Know About Canada's Crazy New Anti-Spam Law
- Sarah Evans, Owner and Partner at J Public Relations, Shares Her Secrets to PR Success
- Q&A: How Can Brands Best Market to Millennials?