Talking Twitter, Mobile Apps and Book Marketing on Morning Media Menu

PRNewser joined Shani Petroff, author of the young adult series, Bedeviled, and GalleyCat editor Jason Boog on today’s Morning Media Menu podcast. Petroff’s four-book series asks a simple question: What if you were a teenager, and your father was the Devil?

Petfroff explained how she broke into the young adult publishing market, how she uses social media to promote her titles, and her working relationship with the PR team at her publisher, Penguin Group.

Also discussed were some of the day’s biggest media headlines, including Twitter’s $100 million fundraising blitz and mobile phone app experiments at Men’s Health.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.