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Tech PR Executive Susan Etlinger Joins Altimeter Group


First on PRNewser: Susan Etlinger has joined analyst and consulting firm Altimeter Group. She was previously senior vice president at tech PR agency Horn Group.

Etlinger joins Altimeter Group as a consultant, where she will work with former Forrester analyst, Groundswell author and Altimeter Group founder Charlene Li in the Leadership and Management practice, focusing on “helping organizations adapt and thrive in a changing technology landscape.”

She will also work with Li to launch programs around her upcoming book Open Leadership.

“This is really a dream job for me,” Etlinger told PRNewser. “In this incredibly chaotic market, it’s critical to be able to have point of view both on what’s happening right now and the emerging trends that could affect future strategies.”

Altimeter consults to PR agencies Ketchum, Edelman and Horn Group as well as brands including Cisco Systems, HP and Microsoft. They’ve made waves by assembling an “all-star” team of analysts and consultants and have an interesting business model, in which they promote “open” research reports.

Instead of clients paying for research, as they do with firms such as Gartner of Forrester, Altimeter is giving away research for free, in hopes it will drum up new business and attention for the firm.

[Disclosure: This PRNewser previously worked at Horn Group.]

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