The biggest pop culture intellectual property story of late 2013 is over: GoldieBlox and the Beastie Boys have settled.
A company spokesperson explained the details to Rolling Stone. The settlement includes:
“…(a) the issuance of an apology by GoldieBlox, which will be posted on GoldieBlox’s website, and (b) a payment by GoldieBlox, based on a percentage of its revenues, to one or more charities selected by Beastie Boys that support science, technology, engineering and mathematics education for girls.”
In case you forgot, the suit filed by the Boys criticized GoldieBlox for not using an original piece of music to “inspire its customers to create and innovate”, instead creating an ad that ”condones and encourages stealing from others.”
We’re not quite sure whether this legal ordeal has been a net positive for the company, though it certainly got them lots of attention beyond the millions of views earned by the original spot. But we do wonder whether it was all necessary.
And it’s still very funny, given the quote from the suit, that the Beastie song in question was itself a direct rip-off that never credited the original. Like that matters.