TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Clippers Play Defense to Protect Their Brand

The big question in our minds yesterday afternoon was “How will the L.A. Clippers respond to the biggest/most annoying news story of the week (especially while still playing in the first round of the NBA playoffs)?”

The answer is a pretty good case study in keep-it-simple real-time marketing–the team just replaced its logo with the statement image atop its homepage (note the URL


Have to love the consistency in messaging.

For a while, the image was the homepage; AdWeek reports that fans couldn’t click through in the moments after Adam Silver delivered his decision. The team also made the change on all social media channels.

Yet, based on the predictions of every sports writer around, we don’t think the Clippers’ communications team really knew what would happen.

The “We Are One” image, avatar and hashtag manages to convey, in three words, what no press conference or release really could: however things go down, we’re sticking together as a team–our owner be damned.

In case you wondered whether the guy really played a role in the team’s day-to-day operations, the answer is now quite clear.

Oh, and:

The Clippers now lead the series 3-2.

[H/T AdWeek]

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!