Everyone across the PR industry agrees that measurement is important. Still, questions remain: “What to measure?” “How do you measure that?”

This week, check out mediabistro.com‘s “PR, Perfected: Does Your Brand Strategy Measure Up?,” which offers tips for measuring your PR efforts, including those online. “Take note,” the article reads. “While ‘measurement’ may sometimes seem daunting, it has the ability to be the PR pro’s secret weapon, maintaining — or increasing — budgets, and in some cases, confirming the need for an entirely new strategy or approach.”

Click here to read the full article.