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The Metrics for PR Measurement

Everyone across the PR industry agrees that measurement is important. Still, questions remain: “What to measure?” “How do you measure that?”

This week, check out mediabistro.com‘s “PR, Perfected: Does Your Brand Strategy Measure Up?,” which offers tips for measuring your PR efforts, including those online. “Take note,” the article reads. “While ‘measurement’ may sometimes seem daunting, it has the ability to be the PR pro’s secret weapon, maintaining — or increasing — budgets, and in some cases, confirming the need for an entirely new strategy or approach.”

Click here to read the full article.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!