TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Metrics for PR Measurement

Everyone across the PR industry agrees that measurement is important. Still, questions remain: “What to measure?” “How do you measure that?”

This week, check out mediabistro.com‘s “PR, Perfected: Does Your Brand Strategy Measure Up?,” which offers tips for measuring your PR efforts, including those online. “Take note,” the article reads. “While ‘measurement’ may sometimes seem daunting, it has the ability to be the PR pro’s secret weapon, maintaining — or increasing — budgets, and in some cases, confirming the need for an entirely new strategy or approach.”

Click here to read the full article.

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!