The Ticker: Get more from your agency; A-Rod backlash; PRWeek doesn’t get Twitter; Jossip doesn’t get PR; SF Chronicle flacking for Hearst…

PR Squared: 5 Ways to Gain More Value from Your PR Agency

New York Times: Rodriguez Takes the Field and Few Seem to Notice

RaceTalkBlog: Dear PRWeek, it’s not about Twitter per se

The Flack: Jossip’s Take on PR

Columbia Journalism Review: A Great City Forced to Read Flackery: Is the San Francisco Chronicle a news organization or a publicity service?

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.