The Ticker: Measurement, AARP, WSJ Threat to NYT

CNET: Taking the measure of PR versus ‘real news’

Potomac Flacks: AARP’s New Advocacy Flack

Portfolio (via Romenesko): NYT Co. CEO discusses threat of Murdoch’s revamped WSJ

The Buzz Bin: You’re a Resource. Don’t Repel, Appeal.

PRWeek: Rose Gordon joins PRWeek as news editor

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.