The Ticker: Paterson’s PR, Obama’s Speech, Apple’s Ads

Newsday: Public relations pros like Paterson’s approach

San Francisco Chonicle: The media were intended target for Obama’s speech on race

CNET: Are Apple ads hurting Microsoft’s brand?

CNBC: Best Buy’s $10 Million Hit Over Blu-ray Shows Master PR

POP! PR Jots: Train or Perish

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.