The Ticker: Pepper, McCain, Kaiser…

BlogWrite for CEOs: Q & A With Jeremy Pepper of POP! PR Jots

WSJ: McCain Opens Fund-Raisers to the Media

PRWeek: Kaiser hires GolinHarris to help broaden its reach

AdWeek: Dell’s Hearing Test

MediaWeek: Creating an online community via context, not content, is the key

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.