The Ticker: Slashing PR Budgets, Google & Free, Media Execs Display Twitter Pessimism…

USA Today: Tightrope: Think twice before slashing your PR budget

NYTimes: Does Being Free Cheapen Google’s Brand?

WSJ/Digits: Diller and Malone Pessimistic on Twitter

PRWeek: PepsiCo taps Edelman to lead multimillion-dollar campaign

Web Strategist: 4 Ways Brands Are Earning – and Buying – Followers on Twitter

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.