The Ticker: Slashing PR Budgets, Google & Free, Media Execs Display Twitter Pessimism…

USA Today: Tightrope: Think twice before slashing your PR budget

NYTimes: Does Being Free Cheapen Google’s Brand?

WSJ/Digits: Diller and Malone Pessimistic on Twitter

PRWeek: PepsiCo taps Edelman to lead multimillion-dollar campaign

Web Strategist: 4 Ways Brands Are Earning – and Buying – Followers on Twitter

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.