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The Ticker: Summer Coverage, PR & Search, Obama’s TV Rating’s Down…

Bad Pitch Blog: Summer, Baby, Is Coverage Time: Tips for Real PR

AdAge: One Medium PR People Should Buy: Search

TVNewser: Like His VP, Obama’s Sunday Show Appearance Drawing Fewer Viewers Too

PaidContent: How To Save MySpace: The Seven-Step Plan

MediaPost: Reader’s Digest Becomes More Digested, Slashes Rate Base, Frequency, Emphasizes Digital ‘Versions’

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.