There Are Never Enough Stunts in Video Game PR

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A co-worker recently chatted us up about his days in video game PR, and man, did it sound challenging. A slew of new games coming out all the time, and fewer and fewer writers that cover them.

Time to get creative.

One recent pitch we just heard about: Head down to the Nintendo World Store in Rockefeller Center on Saturday from 2-6 PM to play Mario Kart Wii against actor and racing enthusiast Jason Priestley.

Yup, as in Jason Priestly from Beverly Hills 90210. We are sooooo there!

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.