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Thrillist’s Lerer Gives Us the Scoop on Thrillist Rewards

Thrillist launched five years ago and continues to grow. The daily e-newsletter for men introduced a redesigned website this week. And earlier this year, Thrillist acquired JackThreads. Thrillist Rewards, which will focus on creating experiences, is “launching quietly,” co-founder Ben Lerer tells us in today’s Media Beat interview.

Even with all of the new offerings, Thrillist will keep hosting events and providing the other daily news and suggestions it always has.

Thrillist will “continue to be a resource where guys know they can get a trusted take on cool things to do,” Lerer says.

Part 1: Thrillist’s Ben Lerer: ‘Guys Like All the Things You Assume… But Hope They Won’t’

Part 3: Tomorrow, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.

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