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Toby Daniels, CEO of Crowdcentric, on Connecting, Engaging With Customers

toby article

As CEO of  Crowdcentric and founder of  Social Media Week, which kicked off globally this week and runs through Feb. 21, Toby Daniels has a mission of connecting people and believes in the power of community.

Of his company’s approach to social media, he said: “You can’t engage halfway; so, each platform receives solid and consistent attention and strategizing for ensuring we’re being respectful to our audiences on it.” Customer satisfaction is a key to brand success, he explained:

All relationships are built on trust. Without it, there is not a relationship; it becomes just transactions then. So, whenever you’re engaging with someone, online or off, you must be thinking about the long-term relationship. Zappos is a great example. It’s not about whether they lose money on return shipping. It’s about ensuring their customers feel like they are a part of something important and will always get what they need out of it.

To hear more from Daniels, including his thoughts on content marketing, read: So What Do You Do, Toby Daniels, CEO of Crowdcentric and Founder of Social Media Week?

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