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Tomorrow Is ‘Snark-Free Day.’ Good Luck with That, PR Peeps.

snark-free-daySo…how long do we see this idea lasting? Namely in the laconic world of public relations. You know, folk in this profession like to be brief, witty and nonsensical. To wit, much of what flacks have to say can be seemingly perceived as “smarmy,” “irascible,” or even “snide.”

(Yes, those were the only words that came up on my trusty Thesaurus app.)

It’s nice not to be such a, shall we say, smart ass. Therefore, a gaggle of public relations professionals have dedicated tomorrow as “Snark-Free Day.” October 22 is to be forthwith defined as “a day free of harsh comments, rude social media posts or sinister sarcasm.”


Mundelein’s Toni Antonetti at PR Chicago and her merry men and women are committing to a kinder way of communication and encouraging others to participate. According to the Chicago Tribune, “The group often coaches clients on communication styles for messaging, media releases, web content, blogs, social media and more.” You know, in case other PR firms across this country weren’t sure what you did for a check.

“We know that alienating the audience is never a good thing. And, with all of the focus on cyber-bullying, we have noticed that people aren’t held as accountable as we should be for what we say online. We’re asking others to commit to taking just a moment before we speak, send or post to think about the effect our words have on those who receive them,” said Antonetti.

To promote participation in Snark Free Day, the group has developed a sketch video featuring a “World Class Jerk” named Jonathan Snark. Jonny boy even has a Twitter handle. For more information, click below to this fine handiwork:

The video is actually a great invention. The idea? Not so much. You telling me if that one pesky client calls you up demanding they are placed on the cover of the Wall Street Journal for their patented product designed to take the wretched smell away from gym socks…and you can’t retort under your breath like you always do…after said client is off the phone?!

Of course, the rest of you are sanctified and I’m the only sinner in the bunch, but I understand.

(NOTE: This article was penned in an effort to exercise the fine craft of classy snark and no PR professionals were injured in the making of said post. Have fun tomorrow. Whatevs.)

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