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Tools Round Up: SalesForce Acquires Radian6

SalesForce, the customer management software company, has acquired social media monitoring company Radian6 Technologies for $340 million — $276 million in cash, $50 million in stock with $10 million in stock and $4 million in cash to Radian6′s founders. The social media management and monitoring area has been getting some attention lately with Vitrue and Buddy Media both getting millions of dollars in funding.

Groupon has chosen MicroStrategy, a business intelligence company, for analysis of customer behavior and purchasing. Groupon will glean what customers are purchasing, location details, demographic information, and more.

Seattle Children’s Hospital has chosen Cision for media monitoring and analysis and media campaign planning.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!