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Toymaker Responds to Etch A Sketch Shakeup

Yesterday, Mitt Romney’s adviser Eric Gehrnstrom stunned the media corps with a bizarre statement showing the presumptive GOP nominee’s camp doesn’t understand the modern nature of political campaigning. Telling CNN: “You hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.”

Rick “I’m not going away” Santorum was quick to respond, using the classic toy as a prop during a rally in Louisiana.  Our favorite response so far comes from Andy Borowitz on Twitter: “We’re not like Etch-a-Sketch. We’re more like Hungry Hungry Hippos – we can’t stop opening our mouths.”

Another winner in this flap is the toymaker itself.

The Ohio Art Co., which has been making Etch A Sketch for over 50 years, gave this playful statement to Fortune‘s Term Sheet reporter Dan Primack:

“Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashioned political debate.

We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed. As one of the most classic toys of all time, Etch A Sketch has always sold particularly well with today’s consumer. It is too early to tell, but we are hopeful to see if there is an uptake in sales given this recent exposure.”

[Image via Democratic Underground]

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