TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toyota Out to Restore Reputation

Toyota Motor Corp. president Akio Toyoda told auto dealers this week at the annual dealer meeting that the company’s reputation will rise again.

The Detroit News reports that Toyoda, the founder’s grandson, ”pledged to bring out more fun-to-drive, high quality, and fuel-efficient vehicles at competitive prices.”

After a 9 million-plus vehicle recall and falling market share, it can’t be a bad idea. The company ranks third behind General Motors Co. and Ford Motor Co. this year, down from second place, the News says. Still, it quotes executives as alleging that the “customer loyalty rate is recovering.”

In January, PRNewser looked at Toyota’s handling of the recall situation and its communication strategy. And in February, Toyota told dealers not take PR into their own hands.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!