TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toyota Out to Restore Reputation

Toyota Motor Corp. president Akio Toyoda told auto dealers this week at the annual dealer meeting that the company’s reputation will rise again.

The Detroit News reports that Toyoda, the founder’s grandson, ”pledged to bring out more fun-to-drive, high quality, and fuel-efficient vehicles at competitive prices.”

After a 9 million-plus vehicle recall and falling market share, it can’t be a bad idea. The company ranks third behind General Motors Co. and Ford Motor Co. this year, down from second place, the News says. Still, it quotes executives as alleging that the “customer loyalty rate is recovering.”

In January, PRNewser looked at Toyota’s handling of the recall situation and its communication strategy. And in February, Toyota told dealers not take PR into their own hands.

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!