TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toyota Turns to Crowd Sourcing to Rebuild Its Rep

In its ongoing efforts to rebuild its tarnished reputation, Toyota is turning to the people. Their latest campaign asks consumers to suggest new ways to use the company’s existing technologies outside of the automotive space.  Bill Fay, group VP for marketing at Toyota Motor Sales USA told the New York Times that the campaign is an effort to show “how we can improve the quality of life.”

Those interested in participating choose from five Toyota technologies and after some narrowing down, they’ll open the voting up to the public in April. The company says it will try to make the five winning ideas (to be announced in May 2011) a reality.

Does this sound like a reputation-restoring campaign to you?

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!