We’re all aware that Twitter has received some well-deserved negative attention at the most important moment in its history for neglecting to include any women on its board of directors. That changed this morning when the company announced, via SEC filing, that former Pearson CEO Marjorie Scardino will sit on its board at least through 2014. She even started her own account to spread the news:
@twitter Thank you. There couldn’t be a more exciting time in Twitter’s history to join!
— Marjorie M Scardino (@marjscar) December 5, 2013
Mashable‘s Todd Wasserman made light of the company’s public perception problem this morning:
Twitter’s board still has no African-Americans, Hispanics or Asians. Get on that, PC Police.
— Todd Wasserman (@ToddWasserman) December 5, 2013
Yeah…ha ha. We have to disagree with Todd a bit on this point, though. Any tech name as big as Twitter needs a public face to represent the other 51% of the population.
Call it an image makeover if you want, but it was a much-needed move. Now let’s see whether Scardino can create some more favorable headlines for her new employer.
- The Ticker: eBay Spins Off PayPal; Magazine Industry Plays Defense; Apple Sues Somebody; And More
- Golin Appoints Edelman, Clinton Vet to Manage D.C.-Area Offices
- Burson-Marsteller Suffers Backlash Over Tunisian Government Contract
- The Ticker: Mack Joins Levick; Systrom Joins Walmart; Magazines Are Back; And More