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UK Firm Goes to Outer Space and Back to Announce Rebranding

Today we learned that a service apparently allows users to send objects into space and film them there for YouTube-ready clips. We also learned that the UK’s Houston PR (nee Twelve Thirty Eight) used the service to highlight the World’s Highest Press Release as it hovered 27 miles above the planet.

It’s a pretty cool way to announce a name change.

Unfortunately–as our own Shawn Paul Wood showed us yesterday–the myths about our ability to make such clips “go viral” are just that (especially when said clips do not involve Walter White bobbleheads or George Takei action figures carrying gay pride flags).

The stunt is certainly fun–but Houston, we may have a problem with the font size…

(H/T AdRants)

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