“iPads will save newspapers,” he’s quoted saying on the Marketing magazine website. He also said that giving the Unilever executive board and marketers their own iPads was “one of the best investments I ever made.” I’m sure the executive board and Unilever marketers agree.
A couple of weeks back, we took a look at the impact that USA Today‘s transition to digital, including the iPad, will have on the value of media plans. But taking it a step further, it would be interesting to consider how the iPad will impact PR pros. Do you see any new PR opportunities on the horizon?
- Podcasts Are Having Another Moment Thanks to 'Serial'
- Now That Paper Broke The Internet, Where Does It Go From Here?
- Communications Week Panel's Recipes for Pitching Digital, Video and Local Media Outlets
- Should PR Pay Attention to Derek Jeter's 'The Players’ Tribune?'