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Unilever CMO Says the iPad Will ‘Save Newspapers’

Speaking to Media Week at the Media Guardian Changing Advertising Summit, Unilever chief marketing and communications officer Keith Weed made it obvious that he hearts the iPad.

“iPads will save newspapers,” he’s quoted saying on the Marketing magazine website. He also said that giving the Unilever executive board and marketers their own iPads was “one of the best investments I ever made.” I’m sure the executive board and Unilever marketers agree.

A couple of weeks back, we took a look at the impact that USA Today‘s transition to digital, including the iPad, will have on the value of media plans. But taking it a step further, it would be interesting to consider how the iPad will impact PR pros. Do you see any new PR opportunities on the horizon?

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