Univision says it will launch UniNovelas as soon as Q3, a channel that will focus on telenovelas and Univision Deportes, a sports channel that will focus on Mexican league soccer by the first half of next year. There’s also talk of a new 24-hour cable channel that would be called Univision 24-7.
The announcement comes hot on the heels of new initiatives and developments from NBCUniversal, News Corp, The Style Network and other outlets looking to reach Hispanic audiences. According to The Wall Street Journal, “Univision is the fifth-most-watched TV network in the U.S. in prime time,” with an audience that has grown nearly 10 percent in the last year among 18 to 49-year-old viewers.
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