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Utah Firm Drops Trou During Heat Wave

Richter7 No Pants_Creative Directors Ryan Anderson and Gary Sume.JPG

I can say from personal experience that donning a suit and tie to see a client in 100-degree heat is an exercise in futility and torture. Utah firm Richter7 agrees, and for the third summer in a row is forcing staffers to drop trou in the name of comfort.

The thirty five employees must wear shorts to work, and to client meetings or face a 25 cent fine. All donate at least one pair of pants to charity during the four week period ending August 20th.

We checked with partner Tim Brown to see what clients think of the policy. After some brief awkwardness, they all come around. One client, the Healthy Marriages board now refers to the firm as the “shorts people.”

[Photo: Richter7 creative directors Ryan Anderson and Gary Sume, sans pants]

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