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Vick’s Image Rehab Kicks Off with 60 Minutes

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Like many other fallen stars before him, convicted dogfighter and Atlanta Falcons star Michael Vick is going with the long-form TV interview to tell his story and set the stage for a comeback.

He will appear 60 Minutes this coming Sunday, though not with one of the regular correspondents, rather the potentially sympathetic CBS Sports NFL TODAY anchor James Brown.

The segment will include Wayne Pacelle, head of the Humane Society of the U.S., and Tony Dungy, the former NFL coach who is currently helping with the comeback

A solid and sincere mia culpa could push his equity higher as a deal with a team is anticipated.

Like Roger Clemens before him, I doubt Vick’s handlers would confirm the booking without the right interviewer and the right questions laid out in advance. Mike Wallace came out of retirement to interview Clemens.

I spoke to Vick’s former PR person Susan Bass, of the Susan Bass Group who declined to comment. She did confirm that she worked with the former superstar about three years ago. Prior to starting her firm, Bass was the VP of communications and community relations from 2002 to 2005.

More on Vick’s image rehabilitation as it happens.

Related: Michael Vick Really is Talking to Peta

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