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Tuesday Feb 05, 2008

Ketchum helps Snapple Flog "I'm f-ing Matt Damon!"

(Rated somewhat NSFW)

We're including the embed of Sara Silverman's video gift to Jimmy Kimmel again because, you can never beat a viral horse enough.

Snapple lucked in to some good product placement with Silverman rhyming "Diet Snapple" with Damon's meathead classic "how 'bout them apples" [breasts].

Jean Ziliani from Snapple's PR agency Ketchum has been fueling the linkage by sending around a hilarious "letter" from Snapple to Jimmy the Cuckold Kimmel:

Hey Jimmy,
Heard that you found out about Sarah f*cking Matt Damon. Sorry you had to find out that way and that my sublime flavor blinded you to Sarah's philandering ways.
In an attempt to console you, here's a whole lotta me for you to enjoy. Hopefully it will numb the pain. In fact, if your viewers want to share their girlfriend/boyfriend is f*cking someone else story on air, they can have a case of me too...
Anyway, keep your spirits up. It's not like she was f*cking Ben Affleck or anything. Now that would have been embarrassing.
Diet Snapple

The history of the Kimmel/Damon rivalry is available on People.com. At presstime, Ziliani has not returned our call or email.




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