Haven't heard of Loren Feldman or 1938 Media? Watch the above and you'll see why he evokes so much love, hate, and confusion.

When I wrote "Vlogging and the New DIY PR," I dutifully contacted Feldman to get a quote, and a bit more information about his offering. His reply was to the point: "www.1938video.com" (his separate company site). Granted, this was a few weeks after I missed his return call on another story.

I thoroughly enjoy that Feldman dispenses with buzzwords and overblown adjectives to describe his video consultancy, and tilts at web2.0 windmills to get big attention.

See his Jakob & Julia parody video for a hilarious example.

Like Gary Vaynerchuk and Andy Plesser, Feldman is happy to turn the the camera on himself--often shirtless unfortunately--to promote his firm.

New media PR works best with a good publicist behind, it and Feldman clearly is one. We'll stay tuned to see if his business grows as a result. In the meantime, PRNewser predicts more PR people to try their hand at DIY PR in 2008.