If your client is the next hot thing in pop or indy culture, you could land print and online coverage in Village Voice. As the “premier expert on New York’s downtown scene,” the alt weekly looks to publicists to arrange interviews, to secure advanced copies of media material (film, books, music) and to obtain access to events (shows, openings).

But be patient when pitching, said music editor Maura Johnston. ”I do try to at least glance at every email I receive, although responding to every one would be a full-time job, or maybe even two,” she explained.

Get contact info for Johnston and all editors accepting pitches in How To Pitch for PR: Village Voice. (subscription required)