W magazine has named its first-ever executive director of creative services and marketing, Ed Romaine, starting August 16. He was previously the director of integrated marketing at Elle. [via FishbowlNY]

MWW Group (which has been doing a lot of hiring lately) has brought on Traci Carpenter as its director of speechwriting and content, a new position. Carpenter has previously served as senior speechwriter for President Bill Clinton, the William J. Clinton Foundation, and New York Governor Andrew Cuomo.

Kathryn Kranhold has joined the Walt Disney Co. as SVP of corp comms. She was previously at Brunswick Group working with clients on crisis, litigation, and financial issues and was once a reporter at the Wall Street Journal. She’s reporting to Zenia Mucha, Disney’s EVP of corporate communications. [via Variety]

The Green Bay Packers have hired Jason Wahlers as director of PR. He spent the previous nine seasons with the Tampa Bay Buccaneers, serving as PR manager for six of those years. [via Packers website]

Kelly Werth has joined Zito Partners as a partner in the New Jersey office. She previously worked in-house at Heartland Payment Systems in New Jersey, and has experience in sales management and events.

PMK*BNC, an entertainment focused firm, has added Rick McCabe as SVP of brand communications in New York. He was previously a VP at Matter, Edelman’s sports and entertainment practice working with clients including Sports Illustrated at the Olympic Games. He’ll report to Joseph Assad, COO of PMK*BNC.