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Waggener Edstrom Develops SXSW Mobile App

Waggener Edstrom has developed a free mobile app for Windows Phone 7 and iOS smartphones, Hot Spots @ SXSW, that will single out the most popular events based on Foursquare check-ins.

According to a WE spokesperson, this app will be reworked for future big conference events. Also, the firm is working on adding a Buzz feature that uses WE social analytics products to pinpoint rising trends. At left, a sample screenshot from the iPhone.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.