Today The Wall Street Journal officially launched “CMO Today“, its new site for marketing/advertising news directed at marketing officers.
Suzanna Vranica, WSJ’s chief advertising editor, will run the blog with the goal of “[defining] what matters and what doesn’t in the chaos of today’s marketing business.”
With a full-time staff of five, CMO Today (follow them on Twitter) will devote plenty of digital space to the ongoing merger between digital and traditional marketing.
Monetary support comes from Adobe, a move that marks a new shift toward sponsored content for the formerly averse WSJ. The release notes that all Adobe content will be developed independently and that the editorial staff will not contribute.
On that staffing front, CMO Today scored former Digiday writers Jack Marshall and Mike Shields (also formerly of AdWeek) along with Steven Perlberg of Business Insider and Nathalie Tadena, former Dow Jones Newswires writer who most recently worked for data analytics firm Dataminr.
That’s a lot of great talent. Now add these contacts to your list for pitching stories about clients’ digital marketing success stories—as well as quotes from any specialists you might happen to have on hand.
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