TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WATCH: Direct Mail Coated in Catnip = Cracked-Out Cats (and Hard-to-Ignore Campaign)

Finally, an agency has figured out how to get old-fashioned direct (snail) mail noticed–coat the flyer in drugs, of course!

Okay, it’s not actually as bad as it sounds; Vancouver agency Rethink lived up to its name by rethinking how to get cat owners to pay attention to a flyer advertising kitty litter (by coating it with catnip). While such “junk mail” might usually be tossed into the recycling bin without a second thought, it’s rather difficult to ignore or throw away a piece of paper that your cat has latched itself onto with purring, drooling, trembling gusto.

While we likely won’t be seeing a human equivalent anytime soon (as the feds would probably frown upon flyers coated in ecstasy), we must say this is one creative campaign that’s hard to ignore.

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now!