TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WATCH: Direct Mail Coated in Catnip = Cracked-Out Cats (and Hard-to-Ignore Campaign)

Finally, an agency has figured out how to get old-fashioned direct (snail) mail noticed–coat the flyer in drugs, of course!

Okay, it’s not actually as bad as it sounds; Vancouver agency Rethink lived up to its name by rethinking how to get cat owners to pay attention to a flyer advertising kitty litter (by coating it with catnip). While such “junk mail” might usually be tossed into the recycling bin without a second thought, it’s rather difficult to ignore or throw away a piece of paper that your cat has latched itself onto with purring, drooling, trembling gusto.

While we likely won’t be seeing a human equivalent anytime soon (as the feds would probably frown upon flyers coated in ecstasy), we must say this is one creative campaign that’s hard to ignore.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!