TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WE Opens South Africa Office to Service Microsoft


Waggener Edstrom Worldwide (WE) opened an office in Johannesburg, South Africa this week to handle “pan-African corporate and technology PR for Microsoft Corp’s West, East, Central Africa & Indian Ocean Islands (WECA & IOI) account following a three-way pitch,” according to the announcement.

WE grabbed Marcus Sorour from competitor Text 100 to run the office as general manager. He will staff it with local talent and transfers from WagEd’s sixteen other offices.

Though it’s not mentioned in the release, the timing couldn’t be better as big name politicians and business leaders descend upon the country ahead of, and during the upcoming FIFA World Cup soccer tournament this summer.

In addition to serving as GM in Johannesburg, Sorour will join WE’s Europe, Middle East and Africa (EMEA) board.

RELATED: South Africa’s World Cup Promotions: “Now is the Time”…to Diski Dance

MORE: Sun City PR Manager Found Murdered

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!