[Case study video for Cummins Nitro's PR Lions Grand Prix and Direct Lions Grand Prix winning campaign]
The advertising industry this year finally let PR agencies into their annual festival/awards show/schmooze-fest that is the Cannes Lions.
Several American agencies won awards, including New York-based Taylor for their work with Guiness, Ketchum for work with Haagen-Dazs, MS&L for work with Proctor & Gamble and Weber Shandwick for their work with BPEX. View the complete list of PR Lions winners here. The top award, the PR Lions Grand Prix, went to Australian agency Cummins Nitro for their “Best Job in the World” campaign for Tourism Queensland.
Read AgencySpy’s initial round up of the festival here, and stay tuned for more updates.