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Weber Shandwick Partners With Liberty Mutual For Crisis Insurance

Weber Shandwick has teamed up with Liberty Mutual Insurance to become the go-to firm for crisis comms for that company’s customers, part of the insurer’s “commercial lead umbrella policy.”

With this new relationship in place, policyholders will have 72 hours to file a claim for $50,000 worth of crisis management services from the firm. Policyholders also have the option of purchasing additional coverage that would get them $250,000 worth of crisis management. That’s a mighty big crisis! We’ve asked the firm what exactly in included at the $50,000 level of service and we’ll come back with those details once we have them.

This isn’t the first time we’ve heard of this sort of partnership. Back in October, an AIG subsidiary, Chartis, announced a partnership with Burson-Marsteller and Porter Novelli to provide a “ReputationGuard” service. In that case, an annual premium of $10,000 would guarantee policyholders some crisis management service.

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