TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Weight Watchers Targeting Men With New Campaign

Photo: Jason LaVeris/FilmMagic, Weight Watchers

Charles Barkley lost 27 pounds with Weight Watchers!

Get used to hearing that because Barkley, former NBA player and current announcer, has signed on as the new spokesperson for Weight Watchers’ “Lose Like a Man” campaign. The company scored a mention on,, and a number of other publications today.

“Anyone who gains 100 pounds, they’re just a lazy a–,” USA Today quotes him saying. Barkeley gained that weight after retiring from basketball in 2000. You don’t hear that too often in women’s health and fitness magazines.

He also says he hopes to reach the African-American community and his home state of Alabama. Both have high levels of obesity and diabetes.

According to ESPN, Weight Watchers made a commitment to reach men because they are “often are overlooked by the weight loss industry.” (The diet soda industry says the same. Who knew men were so overlooked these days?)

Starting on Christmas Day, Barkeley will appear in marketing across print, online, and broadcast channels. Weight Watchers already has a page dedicated to men on its website.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!