AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Welch’s PR RFP Includes Eight Agencies

welchs.gif

Jackie Alosso, Associate Marketing Manager, PR & Advertising at Welch Foods, Inc. just told PRNewser the following in regards to the company’s recently issued PR RFP:

Within the scope of the RFP, there will be a heightened focus on using public relations and health professional partnerships to educate consumers about our inherently healthy and distinctively delicious Concord and Niagara Grapes, grown by our family farmer owners, and our rich heritage as an American brand.

We began speaking with agencies invited to participate in the RFP a couple of weeks ago.

A total of 8 agencies have been invited to participate in the RFP including incumbent Tonic Life Communications, as they are a valued partner.

These agencies are all proven strategic thinkers and results focused with expertise in Health & Nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.

The agency partner’s overall goal will be to drive and enhance consumer awareness of core message platforms.

RELATED: Welch’s Puts PR Up for Review

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!