Within the scope of the RFP, there will be a heightened focus on using public relations and health professional partnerships to educate consumers about our inherently healthy and distinctively delicious Concord and Niagara Grapes, grown by our family farmer owners, and our rich heritage as an American brand.
We began speaking with agencies invited to participate in the RFP a couple of weeks ago.
A total of 8 agencies have been invited to participate in the RFP including incumbent Tonic Life Communications, as they are a valued partner.
These agencies are all proven strategic thinkers and results focused with expertise in Health & Nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.
The agency partner’s overall goal will be to drive and enhance consumer awareness of core message platforms.
RELATED: Welch’s Puts PR Up for Review