TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

What’s Your Take on President Obama’s “PR Barrage”

SenatorBarackObama1.jpg

President Barack Obama has been even more public facing than usual lately, with appearances ranging from the “Tonight Show with Jay Leno” to ESPN. But is it working? That is the question asked by Advertising Age‘s Michael Bush in a feature story this week.

The aggressive campaign is aimed at “making the president more human, as he communicates directly with those outside the Beltway, who most likely aren’t nightly viewers of Bill O’Reilly or Rachel Maddow,” wrote Bush.

“It’s a bold decision to challenge the idea of overexposure, but I think it’s the right decision. So far it seems to have paid off,” Bob Shrum, current Edelman adviser and former John Kerry campaign consultant told Bush. What do you think? Has the President’s media blitz helped or hurted his efforts to sell the stimulus plan and his overall agenda?

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!