TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

When #PRFail for Drake Turns Into #PRWin for Toronto

Toronto Mayor Ford wipes face during an announcement that the Toronto Raptors will host the 2016 NBA All-Star game in Toronto

Stop sweating, big man. We are not talking about you … for once.

Unfortunately for the great city of Toronto (Shout out to my cousins up north), the entire place is under a blizzard of crap. Nothing weather related, just its crackhead Mayor. So, the city tries to find whatever happy-happy-joy-joy it can to forget about that blowhard.

To wit, we come to the NBA’s Toronto Raptors, which are currently in a nice playoff series with the favored Brooklyn Nets. At an earlier game, Captain D-Bag of the R&B scene, Drake (whom we have covered several times for his toolbag of nothing here, here, and here), was caught exhibiting his primping courtside in a YouTube video that went viral in a millisecond.

And then, the Toronto Raptors organization stretched out its baby Tyrannosaurus arm and cashed in with some genius…

ICYMI: here’s a reminder of Drizzy being Drizzy at a local ball game:

If you didn’t catch it live, look again to the upper right-hand corner when the fast break comes left. That is Drake sitting courtside rocking a lint brush down his khakis because he’s concerned the minions of the city may get their germs on him.

As you can imagine, he received a deluge of tweets the likes of which Miley Cyrus hasn’t seen since, well, probably yesterday. Anywho, someone in the Raptors’ marketing department deserves a raise because this:

Yeah. Standing. Golf. Clap.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!