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White House PR Goes Into Overdrive on Haiti Relief

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[President Obama meets in the Situation Room to discuss the U.S. response to the earthquake in Haiti, Jan. 13, 2010. Via White House Flickr feed]

In what The New York Times calls a “remarkable public relations campaign,” the Obama administration flooded the media with statements, images and other information in the wake of devastating earthquake In Haiti. According to the Times:

…a torrent of news releases, briefings, fact sheets and statements…flowed out of the White House in the days after the earthquake, a media campaign that illustrates two truths about the Obama administration: its deftness at catering to a nonstop, Internet- and cable-television-driven news cycle, and its determination to project competence and resolve in dealing with a heartbreaking tragedy, in implicit contrast to the way the Bush administration struggled through Hurricane Katrina and its aftermath.

Is the strategy working? It seems to be. Coverage of the U.S. response to Haiti has been mostly positive, as opposed to other immense domestic challenges the administration faces around health-care, Wall Street bonuses and the loss of Ted Kennedy‘s senate seat to Republican Scott Brown.

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