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Who Got Hired To Do Vogue Digital Work? Hint: It’s Not a PR Agency

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[Vogue editor Anna Wintour]

Talk to any PR agency CEO these days about social media and you will hear about things like the “tremendous opportunity” digital and social media represent. That is true. The challenge is will that opportunity be for PR agencies, ad agencies, “social” agencies or others? So far the answer has been a little bit for everyone, and certainly the changing competitive set is keeping agency execs scrambling to stay on top of their game.

In one high profile account win this week, Blue State Digital won a contract with Condé Nast to do digital work on both the editorial and business sides of Vogue.

Blue State created my.barackobama.com and said profits are up 40% in 2009, due somewhat to expanding outside of political clients and landing work with National Geographic, the Red Cross, Hearst Publishing and Focus Features.

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